Thursday, 5 June 2014

Pre - Ph.D Examination Notification - August - 2014

Pre - Ph.D Examination Notification - August - 2014::


Submitted to the Registrar

Sub: Revised syllabus for Credit Course and Pre-P.D Courses in Commerce Reg:

The following is the revised syllabus for Credit course and Pre-PhD Courses in Commerce are finalized after discussion by export Committee by phone taking in to consider the guidelines and suggestions by Hon’ble Vice-Chancellor.

1. Credit Course :       1.   Strategic  Issues in Commerce
     2.   Pre-PhD. Courses:  1. Paper I: Modern Trends and analysis in Commerce
                                             2. Paper II   (List enclosed)

  Paper I is Common for all the candidates and Paper II is optional. Candidates can choose any one paper from the 12 optional papers that is closely relating to their specialization area from the list enclosed. The syllabus for the Credit Course and Pre-PhD Courses is submitted here with.

Paper I (Common to All)
1. Modern Trends and analysis in Commerce.
Paper II (Select one Subject closely relating to your field of research)
1. Financial Management and Research
2. Investment Management
3. Human Resource Management and Strategies
4. Compensation Management and Issues
5. Marketing Management and Analysis
6. Rural Marketing and Growth
7. Accounting and Financial Information System
8. International Business and Implications
9. Strategic Cost and Management Accounting
10. Financial Accounting & International Accounting Standards
11. Banking: Principles and Practices
12. Insurance : Principles and Practices

Credit Course

Strategic Issues in Commerce
Unit I: Business Environment: Factors of Indian Business Environment. Strategies of Indian Business. Leadership Issues in Indian Business. International Accounting Standards. E Business: Models of E Business. International Business: Modes of Entry of Multinational Corporations.

Unit II: Emerging Issues in Corporate Restructuring – Mergers, Acquision, Take overs. Risk Management: Exchange Risk – Credit Risk – Business Risk – Inflation Risk. Behavioural Finance: Theories of Behavioural Finance. Innovations in Financial Instruments: Derivatives – Factoring – Venture Capital. International Financial Management: Issues and Challenges.

Unit III: Balanced Score Card: Application in HR.  Talent Management: Methods. Knowledge Management: Strategies. Human Resource Information System: Operational, Tactical and Strategic Human Resources Information Systems. International Human Resource Management: Technology and Cultural Issues and Challenges.

Unit IV: Retailing: FDI’s in Retailing. Social and Green Marketing: Implications for Marketing Strategies. Branding: Brand Management Practices in Indian Industry. Rural Marketing: Structure and Strategies. CRM: Practices in Indian Industry. International Marketing Management: Marketing Management in MNC’s.

Unit V: Financial Sector Reforms: Implications on Banking and Insurance Industry. Changing Banking Practices for Survival and Growth. Trends in Technology Application in Indian Banking. Regulations on Indian Insurance Industry: IRDA. Structural Changes of Indian Banking and Insurance Industry for meeting Future Challenges.

Suggested Readings:
1. Aswathappa, Business Environment, Himalaya Pulishing House. Mumbai.
2. Sharma and Shashi Gupta, Management Accounting,
3. Prasanna Chandra, Financial Management, Prentice Hall of India, New Delhi.
4. Aswathappa, Human Resource Management, Himalaya Publishing House, Mumbai.
5. Philip Kotler, Marketing Management, PHI, New Delhi.
6. Sharma, Principles of Banking and Insurance.


Paper I (Common to All)
2. Modern Trends and analysis in Commerce.

Paper II (Select one Subject closely relating to your field of research)
1    Financial Management and Research
2     Investment Management
3     Human Resource Management and Strategies
4     Compensation Management and Issues
5      Marketing Management and Analysis
6      Rural Marketing and Growth
7     Accounting and Financial Information System
8      International Business and Implications
9      Strategic Cost and Management Accounting
10    Financial Accounting & International Accounting Standards
11     Banking: Principles and Practices
12     Insurance : Principles and Practices

Paper I:

Modern Trends and analysis in Commerce
Unit I: Data Analysis: meaning, significance, uni-variate and bi-variate data. Descriptive and inferential analysis. Introduction to measure of central tendency, dispersions and skewness.
co-relation and regression analysis. ANOVA. Sampling distribution, testing of hypothesis, large sample tests, small sample tests.
Unit II: Non-parametric tests: Chi-square test, run test, sample sign tests, U test, sign rank test, Kruskal Wallis test.
Unit III: Factor analysis: Significance – conditions - steps and application. Discriminant analysis: significance - steps and application. Cluster analysis: significance – classification - process and application.
Unit IV: Data analysis using MS-Excel – Data worksheet - preparing worksheet - data entry - tool bar options - file operations. Sorting. Data operations: formulas and macros. Using built- in statistical functions.
Unit V: Data analysis using SPSS- introduction to SPSS – significance - data file creation - data input - tool bar functions in SPSS – interface - running SPSS from menu - output data.
1. Deepak Chawla and Neema Sondhi. Research Methodology: Concepts and Cases. Vikas Publishing House, New Delhi, 2011.
2. Mukul Gupta and Deepa Gupta. Research Methodology.Printice-Hall of India New Delhi, 2011.
3. Priti. R. Majhi and Profull K. Khatul., Research Methodology: Concepts, Methods Techniques and SPSS (Text and Cases): Himalaya Publishing House, Mumbai, 2013.
Paper II:

1. Financial Management and Research
Unit I: Nature, Scope and objectives of financial management - goals of FM - profit maximization Vs wealth maximization.

Unit II: Financing decisions: financial leverage - EPS-EBIT analysis – cost of capital – weighted average cost of capital – capital structure – factors affecting capital structure – theories of capital structure.

Unit III: Investment decisions: Nature and significance of investment decisions - estimation of cash flows – capital budgeting process – techniques of investment appraisal: payback period - accounting rate of return - time value of money – DCF techniques – net present value - profitability index and internal rate of return.

Unit IV: Dividend decisions: types of dividends - theories of dividend. Working Capital – concepts - sources of working capital finance - management working capital.

Unit V:  Research based case study on any of the above four units (in examination this question is compulsory.)

1. M Y Khan and S P Jain, Financial Management, Tata-McGraHills, New Delhi, 2013.
Reference books:
2. I M Pandey, Financial Management, Vikash Publication, Mumbai, 2011
3. RM Srivasthava: Financial Management and Policy, Himalaya Publication

2. Investment Management
Unit-1: Investment: Investment Vs Speculation - Security Investment Vs Non-security Forms of Investment - Investment Environment in India.  Investment Process - Sources of Investment Information - Security Markets – Primary and Secondary – Types of securities in Indian Capital Market.

Unit-II: Return and Risk – Meaning - Types of Security Risks: Systematic Vs Non-systematic Risk.   Intrinsic Value Approach to Valuation of Bonds and Shares.

Unit-III: Fundamental Analysis – Economy, Industry and Company Analysis, Technical Analysis – Concept and Tools and Techniques of Analysis – Technical Analysis Vs Fundamental Analysis - Efficient Market Hypothesis: Concept and Forms of Market Efficiency.

Unit-IV: Portfolio Management: Models – Markowitz Model - Efficient Frontier and Selection of Optimal Portfolio.  Sharpe Single Index Model and Capital Asset Pricing Model - Arbitrage Pricing Theory. Performance Evaluation of Portfolios; Sharpe Model – Jensen’s Model for PF Evaluation.

Unit V:  Research based case study on any of the above four units (in examination this question is compulsory.


1. Fisher DE and Jordon RJ, Security Analysis and Portfolio Management,PHI, New Delhi, 2012
Reference Book
2. Ambika Prsasad Dash, Security Analysis and Portfolio Management,IK Int Pub House, New Delhi
3. Bhalla, VK Investment Management, S.Chand., New Delhi, 2011.
3. Human Resource Management and strategies

Unit I: Human Resources Management: nature and scope – environment. HRP: Process – barriers. Job analysis and job evaluation: process –  methods. Job design: approaches.

Unit II:  Talent Management: Recruitment: process – sources. Selection: process – tests – barriers – making selection effective. Training and development: methods – evaluation – making training effective – career development.

Unit III: Performance Mangement: performance appraisal: process – methods – challenges in performance appraisal. Employee engagement: types – drivers. Employee empowerment: process – techniques.

Unit IV: Contemporary Issues: integrating HR strategy with overall strategy - potential appraisal - TQM – Attrition management - balanced score card – HR audit – downsizing and right sizing- HR outsourcing – diversity management – knowledge management - e-HRM.

Unit V: Research based case study on any of the above four units (in examination this question is compulsory.

1. K Aswathappa, Human resource management, text and cases, Tata-McGra-Hill, publishing hours 2013, New Delhi
2. P. Subbarao, Human Resources management , Himalay publishing house, Mumbai 2013.
3. Garry Dessler and Bavarkkvy, Human Resources management, Pearson publishing, New Delhi 2013.

4. Compensation Management and Issues

Unit 1:  Compensation: Forms – Methods – Compensation Structures – Skill based and Person based Structures – Designing pay levels – Pay Mix – Pay Structures – Incentives Types – Schemes.

Unit 2: Performance Based Pay: variable pay - ESOP – BBOP – Team performance based plans; types. Employee benefits: planning, Designing and administration – Statutory benefits - Health Care - Welfare and retirement benefits.

Unit 3: International Compensation Systems: Global Trends – Expatriate Compensation – Compensation Strategies in USA, Canada, Australia and Europe and India.

Unit 4: Issues in Compensation: Compensation to top management – Components – Justification – Challenges and overcoming Challenges – Compensation to Special Groups: Supervisors – Executives –Technical Experts – Contingent Workers.

Unit 5: Research based Case Study on any of the above units. In examination this question is compulsory.

1. Mikovich, Newman and venkata Ratnam, Compensation, Tata Mc Graw Hill Education Private Limited, New Delhi, 2013
2. Bhattacharya, Compensation Management, Excel Books India, New Delhi, 2009.
3. Topmoy DEB, CompensationManagement, Excel Books, New Delhi, 2009.


Unit 1: Marketing: Core Marketing Concepts – Orientations – Marketing Strategies – Marketing Environment – Analyzing Markets – Conducting Market Research.    
Unit 2: Product: Product Strategies: Product Mix - Segmentation – Product Life Cycle – Target Marketing – Branding; Positioning – Equity.

Unit 3: Pricing and Promotion: Pricing Strategies – Methods – Advertising – Personal Selling – Direct Marketing – Sales Force Management – Issues and Challenges.

Unit 4: Global Marketing: Marketing Decisions – Marketing Programmes – Global Branding – Global Marketing Strategies – Challenges – Managing Global Challenges and Issues.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. Kotler, Keller, Koshy and Jha, Marketing Management, Pearson Education, New Delhi, 2013.
2. Ramaswamy and Nama Kumari, Marketing Management, Indian Content, Global Perspective.
3. Baines, Fill and Page, Marketing, Oxford Press, New Delhi, 2014.
6. Rural Marketing: Issues and Challenges

Unit I: Rural Mar keting: Marketable and Marketed surplus of rural commodities - Role and significance of rural marketing - Types of rural Markets - Structure of rural Marketing -Marketing Efficiency.

Unit 2: Factors that Made the Rural Market Attractive to the Corporate - Key Drivers of Rural market’s - Attractiveness. Size and importance of Rural Marketing - Agricultural Finance.

Unit 3:  Rural Marketing Strategies: Segmentation – Product strategy in the rural context - pricing strategy - Physical Distribution and Channel Management.

Unit 4: Rural Marketing Communication: Marketing Researh and Data Management in Rural Market. Rural Marketing as a Developmental Marketing.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. Ramaswamy V.S, Namakumari. S. Marketing Management, Global Perspective Indian Context, Mc Graw Hill Education, New Delhi, 5th Edition
2. Pradeep. K, Rural Marketing, Pearson Education, New Delhi, 2nd Edition.
3. Dogra, B. Rural Marketing, Mc Graw Hill Education, New Delhi, 1st Edition


Unit 1: Information System: Meaning – Concepts – Level of Management and Informational Needs – Types of Information Systems – Development of Information System – SDLC – Information System Planning – Implementation Strategies.

Unit 2: Application of Information Systems in Commerce: E-Commerce –Meaning – Models- Significance and Challenges. ERP – Significance – CRM – SCM – Process – Challenges – Decision Support System: Model – Types – Frame Work – Challenges.

Unit 3: Accounting Information System: Significance – Frame Work – Operating Accounting Information System – Cash Flow Information – Strategic accounting  Information System- Accounts Receivable System – Accounts Payable System – Fixed Asset Information System.

Unit 4: Financial Information System: Significance – Frame Work – Information System for Financial Planning – Capital Budgeting – Working Capital Management.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. Shulthese Mary, Management Information System. A Managerial Perspective, Cengage Publications, New Delhi, 2012.
2. Gordon B Davis, Management Information System, McGraw Hill, 2009.
3. Girdhar Joshi, Management Information Systems, Oxford Higher Education, 2013.


Unit 1: International Business: Issues – Challenges – Entry Modes. Globalization: Levels – Drivers. International Business Environment. Multinational Enterprises: Types – Evolution – Role – Evaluation.

Unit 2: Strategic Alliances: Stages – Types – Challenges – Investment Flows – FDI – Theories – Trends in FDI – Portfolio – Remittances.

Unit 3: International Trade: Theories – Barriers – Quantitative and Qualitative – Regional Economic Integration: European Union – Evolution – Structure – WTO - NAFTA – GAFTA – International Payments: Modes – Sources of Financing International Trade.

Unit 4: International Money: International Monetary System – Global Financial Instruments – Exchange Rate: Policy – Capital Account Convertibility – Foreign Exchange Market: Theories – Types – Global Financial Crisis.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. R. P. Maheshwari, International Business, International Book House, New Delhi, 2013.
2. Francis Cherunilam, International Business: Text and Cases, PHI Learning Pvt. Ltd., 2007.
3. Justin Paul, International Business, PHI Learning Pvt. Ltd., 2009.

9. Strategic Cost and Management Accounting
Unit I: Cost Concepts, Management Accounting: Information that Creates Value. Variable costing and break-even analysis: Variable costing - nature and scope,  Cost-volume profit relationship, break even analysis, variable costing versus absorption costing (income effects of alternative inventory costing method), Uses and applications of Break Even Analysis.
Unit II: Decision Making : Introduction, Pricing techniques and strategies, Sell or Scrap; Retain or replace and repair or renovate, Sell or further process, Incremental reasoning in pricing; product pricing; new product pricing, Product decisions - product modification decision; product elimination decision, product mix decision; product distribution decision. Relevant costs and irrelevant costs. Incremental analysis / differential costing as a tool of decision making: Pricing, Product Decisions

Unit III: Budgetary Control: Budgets as Key to Planning & Control, Budgets, budgetary control, Budget preparation & monitoring procedures, Functional, Cash & Master Budget, Flexible Budgets. Activity Based Costing (ABC): Meaning, steps and Need of ABC.  ABC for service industries, Activity based costing for manufacturing industries. ABC and Activity based Cost Management (ABM).

Unit IV: Divisional Performance Measurement and Transfer Pricing: Life cycle costing (LCC): Meaning and Process Target Costing, one –off and recurring costs, methodology of LCC. Models and limitations of LCC

1. M Y Khan and P K Jain, Management Accounting, Tata-McGraw-Hills, New Delhi, 2007

2. Cost Accounting a managerial Emphasis, Horngren, Datar and Foster, Pearson, Publishing, New Delhi.  

3. Madhu Vij, Management Accounting, MACMILLAN India Ltd.  New Delhi, 2009.

10. Financial Accounting and International Accounting Standards

Unit-I: Financial accounting –Nature and Scope, Process and branches of financial accounting.  Accounting Principles, Conventions and Assumption.

Unit II:  Financial Statements – nature, techniques and analysis – ratio analysis fund flow and cash flow statement

Unit III: Human Resources Accounting and inflation accounting – issues and challenges, Environmental and Social Accounting.
Unit – IV:  Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements – Contents of Profit and Loss Account – Balance Sheet, Global financial reporting

Unit V:  Compulsory research based case study on any of the above four units (in   examination this question is compulsory.
1. P.C. Tulasian, Financial Accounting, Pearson Education, New Delhi. 2009.
2. M.C. Shukla, T.S. Griwal, S.C. Gupta, Advanced Accounts, S. Chand, New Delhi, 17th Edition.
3. D. G. Sharma, Advanced Accounting, Taxmann’s Publication, 2nd Edition.

11. BANKING: Principles  and Practices:

Unit 1: Banking: Evolution – Types of Banking Services – Role of Banking in Indian Economy – Structure of Banking – Growth – Development – Banking Sector Reforms: Committees on Reforms – Basal Norms.

Unit 2: RBI: Evolution – Functions – Credit Control on Commercial Banks – RBI – Guidelines of NPA Management – Asset Liability Management of Banks.

Unit 3: Co-Operative Banking: Philosophy – Evolution - Structure of Cooperative Banking – Principles – Performance of Cooperative Banking – Challenges – Strategies to Make Cooperative Banking Effective.

Unit 4: Rural Banks: Philosophy – Evolution – Structure of Rural Banks – Spread – Growth and Development of Rural Banks – Challenges - Strategies for Making Rural Banks Effective.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. O P Agarwal: Banking and Insurance, Himalaya Publishing House, Mumbai, 2011.
2.  Indian Institute Of Banking & Finance(IIBF), Principles and Practices Of Banking 2nd Edition, 2011.
3. IIBF,  Principles And Practices Of Banking (2 Edition) Macmillan, 2008.
12. INSURANCE: Principles and Practices:

Unit 1: Insurance: Elements – Principles – Types – Growth – Development  of Insurance – Privatization of Insurance – Challenges – Opportunities – Strategies for Strengthening Insurance Industry.

Unit 2: Insurance Marketing: Product Development – Types – New Range – Pricing of Insurance – Challenges – Promotional Strategies of Insurance Companies – Distribution Channels of Insurance Products.

Unit 3: Management of Insurance Finances: Fund Management – Nature – Policy – Initiatives – Risk Management – Actuarial Science – Role in Insurance – Claims Settlement.

Unit 4: IRDA: Reforms – Constitution – Norms – Authority on Insurance Sector – Bancassurance – Factors – Growth – Challenges – Opportunities – Approaches – IRDA and Insurance Growth.

Unit 5: Research Based Case Study on any of the above units. In examination this question is compulsory.

1. G Krishnaswamy: A Textbook on Principles & Practice of Life Insurance [Kindle Edition]
2. O P Agarwal: Banking and Insurance, Himalaya Publishing House, Mumbai, 2011.
3. M.N. Mishra: Insurance principles and practice, S Chand, New Delhi, 2013.


Post a Comment